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Adwords writing | PPC writing
Words that sell
These time-tested words can boost the effectiveness of your ads. See if you can can combine them with your keywords to increase the power of your ads. Free: Everyone likes to get something for free! You/Your: Makes things more personal. New: We always want to know … [Read More...]
Test your PPC ads
One of the great things about PPC advertising is that you can test multiple versions of your ads. I like to write a whole bunch to see which ones get the most clicks. I deactivate the duds, then write new ads which are variations on the winning ads. Sometimes I … [Read More...]