One of the great things about PPC advertising is that you can test multiple versions of your ads. I like to write a whole bunch to see which ones get the most clicks. I deactivate the duds, then write new ads which are variations on the winning ads. Sometimes I only change one word.
This way, your ads evolve and become more and more effective over time.
It’s easy and effective. Try it. If you’d like, I can help you get started with your Adwords writing by writing a whole bunch for you to begin with.
