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Get Adwords writing and PPC writing for 50% off with this special offerCreating effective Adwords and Pay Per Click ads is both an art and a science. It takes testing, talent, and a little know how. I’m a professional advertising and marketing copywriter who has written for some of the world’s major corporations—companies like Microsoft, HSBC, and GE. I’ve spent years learning how to how to write copy that motivates and sells.

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The best Adwords and PPC ads are like haiku:
short, detailed, and suggestive.
They mean more than they say –
and they motivate people to act.

Resources

Google ad words keyword tool

Use this to find the best keywords and phrases for your web ads.

Microsoft Adlab: Online Commercial Intention

Can help you choose keywords and phrases that will appeal to highly-motivated buyers.

Made to Stick: Why Some Ideas Survive and Others Die

The best book on communication ever written! Will help you learn what people remember and respond to.

Words that sell
These time-tested words can boost the effectiveness of your keywords. See if you can use them to increase the power of your ads.

Free: Everyone likes to get something for free!
You/Your: Makes things more personal.
New: We always want to know what's new.
More: It's great to get more, isn't it?
Save: Everybody loves a discount.
Easy: We don't like things to be difficult.
Money: We want it and we want it bad!
Love: Oh, yeah, we want this too.
About
For almost 10 years, I worked in the credit card industry, creating direct mail packages, emails, and web sites for large companies like WaMu, HSBC, GE Money, and Providian. Considering how much money these large companies make, I think I can claim that I helped them to earn millions of dollars. Now, I'd like to use the techniques I've learned to help smaller businesses get better results from their Pay Per Click advertising.
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